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Nearly Half Of Businesses Spend More Than $500,000 On Digital Marketing


Businesses of the modern world prioritize their online presence, devoting more resources to digital channels that help them to interact with customers.

According to a new survey from The Manifest, a business news and how-to website. Every year almost half of businesses invest at least $500,000 in digital marketing. As per a new survey, annually, forty-one percent (41%) of businesses spend at least $500,000 on digital marketing and 81% spend at least $50,000.


Every year, Investment in digital marketing is getting increased, experts say.

“There’s been a significant uptick in digital marketing spends because it’s where consumers are,” said Flynn Zaiger, CEO of Online Optimism, a digital marketing agency in New Orleans. “If you’re trying to be in front of your customers, the screen is the place to be.”


Businesses Are Going To Spend More And More On Social Media And Websites.

A lot of the businesses are planning to increase their investment in a combination of digital marketing channels, with social media (64%) and websites (55%) topping the list. According to the experts both channels are easy investments for businesses and deliver clear returns.

“[Social media marketing and websites are] the strategies that business owners are most comfortable with,” Zaiger said. “If you’re trying to make a decision that will at least guarantee some sort of results, chucking money at social media or your web designer will make something happen.”


It has been estimated that about ninety nine percent of the businesses that use digital marketing are increasing their investment in at least one channel in the upcoming year. Businesses place abundant value in digital marketing and the reason to invest more in it is that their customers spend much of their time online.


“Everyone is online, all the time, and digital marketing is crucial in reaching this huge audience where they are,” said Aylin Cook, head of content marketing at digital marketing agency Single Grain.


Digital Marketing Is Being Planned To Outsource By One-Third Of Businesses.

Among businesses that rely solely on in-house staff and software for digital marketing, nearly one-third (32%) plan to outsource their digital marketing within the next year.


“[Companies] should be getting an outside perspective because sometimes extra minds can be a really big bolt to someone’s system,” Zaiger said.

The experts are coming up with a point that if a business outsources digital marketing, it will definitely help it receive essential external perspective.

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