Strategy & Planning

Evaluating, analyzing and synthesizing the personality and meaning of the brand to develop holistic strategic thinking.

Your Brand Is More Than Your Logo!

Your brand is more than your logo, name or tagline, It’s the entire experience your prospects and customers have with your company, product or service.


It takes a strong brand strategy and an equally strong plan to bring it to life. It takes access to data and insights that are essential to informed decision-making. It takes the right mix of disciplines to meet business needs while creating the optimum customer experience. A strong, well-defined brand lives and evolves in the mind of your customer. It is a cultivated set of ideas and emotions that customer associates with your product or brand.


As a branding agency, the experts at iBrandigo will work with you to develop a comprehensive brand strategy that will help position your company in the hearts and minds of the customer and ensure that it stands out in the marketplace vis-a-vis the competition.


Successful branding also creates “brand equity” the amount of money that customers are willing to pay just because it’s your brand. In addition to generating revenue, brand equity makes your brand itself more valuable over the long run.

iBrandigo will help you create a clear, simple, persuasive brand strategy & plan:
  • Situation – Where are we now?

  • Objectives – Where do we need to get to?

  • Research - Market research

  • Model/Plan - What to do?

  • Strategy – How do we get there?

  • Tactics – Which marketing techniques should we use?

  • Action – How should we manage plan implementation and resourcing?

  • Control –  How do we stay on track and improve?

  • Budgeting - Where & How much you should spend?

Quick Links:
Quick Links:
Standard Plan:
  • Naming

  • Messaging

  • Identity

  • Websites

  • Literature

  • Design & Copy

  • Vendors

  • Management

  • Recruiting


  • Sales Process

  • Marketing Plan

  • Campaign Planning

  • Digital Planning/Marketing